In this campaign, you’ll use Jebbit to launch fun, goal-oriented activities that reward participation. Track completions, assign badges or discounts, and build long-term loyalty through recurring engagement.
Focus area | Ideal For | Difficulty | Key Success Metrics |
Retention and Loyalty | Customers looking to build loyalty and engagement. | Intermediate |
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Skills required
Before configuring this campaign, you should have previous experience building and launching an Experience. This use case requires an intermediate skill level. It is assumed that you know how to:
Create and launch an experience, including using the editor to modify screens (both desktop and mobile view), adding, deleting, and modifying copy on screens, applying a style guide, using the builder map to navigate through the experience, adding splits as needed, creating attributes, and making any modifications to the standard experience. This includes knowing how to create launch links and how to save a copy to change the experience style if needed.
Before you begin
Plan your monthly challenge campaign. Define your theme, objective, and target audience.
Campaign theme: Choose a timely or brand-aligned concept.
Objective: Retain customers, increase repeat purchases, or collect preference data.
Target audience: Focus on known customers such as email subscribers, loyalty members, or recent purchasers.
Create a rough outline for your monthly experience flow:
For example, a beauty brand may set up monthly challenges as follows: ]
Month 1: January – “New Year, New Routine”
Theme: Help customers kick off the year with better habits using your products.
Experience structure:
Welcome screen: “Start 2026 Strong with a Fresh Routine”
Quiz questions:
What’s your top wellness goal this year?
Which product do you use most in your routine?
“Do you have all the products needed for your routine?”
Reward: 10% off coupon or badge: January Jumpstart
Data to collect via attributes:
goal_january (e.g., hydration, focus)
routine_started (yes/no)
Month 2: February – “Share the Love”
Theme: Promote community and sharing by encouraging testimonials or UGC.
Experience structure:
Welcome screen: “Celebrate What You Love About Your Routine”
Engagement prompt: Upload a photo or testimonial
Check-in task: “Share your favorite tip or trick”
Reward: Entry into a giveaway or loyalty points
Data to collect via attributes:
submission_type (photo, quote)
ugc_consent (yes/no)
product_loved
Month 3: March – “Spring Reset Challenge”
Theme: Focus on revitalizing habits and trying new products.
Experience structure:
Welcome screen: “Reset and Refresh Your Routine”
Quiz questions: What would you like to improve this season?
Progress tracker: 3 mini challenges (e.g., try a new product, set a goal, check in)
Reward: Digital badge or exclusive content
Data to collect via attributes:
Challenge_march_completion
product_tried_new
interest_spring_theme
Create your Campaign with the AI Building Agent.
Use the AI Building Agent to create and edit your experiences.
From a Blueprint: Upload a PDF with your plan. The agent converts it to a working experience. You can also upload .jpg images from Figma or Adobe.
From a prompt: When you open the AI Builder Agent, you’ll see a list of suggested prompts to help you get started.
Select one that matches your goal — for example:
“Create an experience with the following questions and responses.”
You can also type your own variation or combine multiple prompt ideas for more tailored results.
To create a new experience:
Navigate to the Experience Library.
Select the Purple AI Agent icon at the top right.
Select from the pre-determined prompts, or enter your text in the text box.
Don't know where to begin with the Building Agent?
Use the Prompt Starter Library to jump-start the process.
Configure Attributes
Attributes are the data foundation of your loyalty loop. By setting up attributes like Challenge_Completed, you're storing actions directly on the user’s profile that can power segmentation, personalization, and future campaigns.
Create brand-level attributes to track across monthly experiences
1. Hover over the Attribute tab on the top navigation bar. Select the Attribute tab in the dropdown menu.
2. Click Create Attribute on the top right and follow the prompts to create the attribute and attribute value.
3. A pop-up module will display for you to fill in the attribute value information. You have the option to group attributes to organize the attributes in sets of categories.
5. In the main Attribute menu, you can edit, hide or delete an Attribute from your brand. Select the three-dot menu to see the options.
Create the following brand Attributes:
Attribute Name | Type | Description |
Challenge_Month | Text | Stores current challenge label (e.g., January_2026) |
Challenge_Completed | Boolean | Marks if the user completed the full challenge |
Reward_Claimed | Boolean or Text | Stores whether the reward was claimed or which reward was chosen |
Map monthly campaign-level attributes:
To add attributes at the campaign level, select the Attributes option from the toolbar in the upper right corner of the builder map.
In this menu, you can map all screens. Start by clicking Add Attribute under 'Attributes 1' column dropdown to either search, select an existing attribute, or create a new attribute for each question screen that you plan to add attributes to. This will allow you to start typing out your attribute label.
If you are creating a new attribute, type out your attribute label. As you type, you'll notice text appear below your cursor. Click on this text to map the attribute to your screen.
After mapping the attribute to the screen, you have the option to either type in a custom attribute value or select the three-dot menu to add response labels as attribute values to each response.
Form attribute mapping differs from mapping attributes to question screens. Here, you map attributes directly to form inputs by selecting from the dropdown menu or creating a unique label by typing it in.
Optional additions
Configure pixels to track events
It's not required, but you may want to use pixels to track events for this experience. If so, follow the setup instructions for the desired pixel and test to ensure data passes as expected.
Test mappings and logic
From the editor, select Preview.
Validate that attribute values update correctly in the Reporting Tab under experience analytics.
Check if the experience looks good on desktop AND mobile.
Publish and Launch
Experiences are most powerful when delivered across multiple channels. Email, onsite, SMS, and social. Expanding to multiple channels increases visibility, engagement, and participation rates — while also helping you compare which sources drive the most loyal users over time.
When satisfied with testing, click Publish.
Generate your launch links using the Launch Options panel.
Choose your preferred format: standalone URL, embed code, or link for pop-ups.
Promote your monthly challenge via:
Channel | How |
“January’s Challenge Is Live – Complete to Claim Your Reward!” | |
SMS | “Quick! Take this month’s 2-minute challenge & unlock your exclusive perk” |
Website Lightbox or Embedded | Feature in a hero banner or slide-up |
Social (Organic or Paid) | Drive traffic via teaser post + branded landing link |
Tip: Use UTM tags to track source-level engagement.
It's important to use custom launch links for each channel so you can clearly measure conversions as compared to the source. This gives you greater clarity regarding the success of launching on one channel vs. another.
Measure your success
You can start by leveraging the built-in metrics available in Experience Analytics, then gradually expand your measurement approach by layering in tools like GA4, GTM, or UTM-based tracking, based on your internal capabilities.
Baseline: Track core metrics in Experience Analytics
These metrics are built into the platform and reflect user engagement and intent:
Completion Rate of Experience: Measures the percentage of users who finish the quiz. A high completion rate indicates a compelling and clear value exchange.
Dive deeper with the AI Insight Agent
Use the AI Insight Agent to uncover insights on how your campaign is performing. Use the Prompt Library to get started.
For example:
Which hour of the day has the best completion rate over the last 90 days?
Provide a breakdown of engagement rate, completion rate, and lead capture rate by browser type over the last 90 days.
Identify which screen has the largest drop off (lowest response rate) in the last 30 days.
Show a breakdown of views, engagements, completions, lead capture rate, and redirect rate by the monthly campaigns based on views over the last 90 days.
Level-up: Track revenue & attribution metrics with external tools
For revenue attribution, customer behavior insights, and channel analysis, we recommend the following:
Connect with GA4 & GTM
If you’ve configured GA4 or GTM:
Track events like quiz completions and redirect clicks.
Use these platforms to generate channel-specific conversion rates or revenue performance by UTM tag.
Clone the Experience for the next month
Consistency builds trust- and makes the habit of engaging with your brand stick. To launch the next month’s challenge:
Navigate to the Experience Library.
Click the 3 dots on your January challenge > Duplicate.
Rename to February Challenge.
Swap questions, update rewards, and update logic to set Challenge_Month = February_2026.