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AI Building Agent Overview

Updated this week

The AI Building Agent revolutionizes how you create and edit experiences by allowing you to simply describe what you want. Whether you're starting from scratch or refining an existing experience, the Building Agent intelligently transforms your input into functional, branded content, now including advanced branching logic to personalize user flows. Just explain your vision, and let AI do the heavy lifting.

Before you begin


Create an Experience from scratch with the AI Builder Agent

There are multiple ways that the AI Builder Agent can speed up your Experience creation.

  • From a Blueprint: Upload a PDF with your plan. The agent converts it to a working experience. You can also upload .jpg images from Figma or Adobe.

  • From a website, with guidance: Tell it to: “Create a shoe finder for example.com that asks 4 style questions, includes a lead capture screen, and ends with 4 recommended products.”

  • From a prompt: When you open the AI Builder Agent, you’ll see a list of suggested prompts to help you get started.
    Select one that matches your goal — for example:
    Create an experience with the following questions and responses.”
    You can also type your own variation or combine multiple prompt ideas for more tailored results.

To create a new experience:

  1. Navigate to the Experience Library.

  2. Select the Purple AI Agent icon at the top right.

  3. Select from the pre-determined prompts, or enter your text in the text box.


Edit an Experience with the AI Builder Agent

There are multiple ways the AI Builder Agent can speed up Experience editing and creation:

  • Bulk Screen Creation: Add multiple screens at once directly within the editor.

  • Mass Updates: Change tone, images, layout, or device-specific settings across multiple screens.

  • Copy Inspiration: Tell it to: “Write 2 fun follow-up questions for my post-purchase survey.”

  • Create or update images: Ask the agent to generate, replace, or refine images within your experience based on your prompt. You can ask it to add background visuals, swap product photos, or suggest imagery that aligns with your brand.

Use the AI Builder Agent to modify existing Experiences.

  1. From the Editor, select the purple AI Builder Agent icon in the top right.

    1. Note that the AI Builder Agent does not appear on the Builder Map.

  2. Type into the textbox to tell the AI Builder Agent what to do. The more detailed your input, the better your results.


Bookmark Prompts

Save your favorite prompts for quick access using Prompt Bookmarking.

  1. After writing or using a prompt, click the bookmark icon below the prompt.

  2. Your prompt will be saved to your personal bookmark list for that specific agent.

  3. Access your saved prompts from the agent’s text input area anytime you’re building or editing an experience.

  4. To delete a bookmarked prompt, open it and click the trash icon next to it.

Tip: Prompt Bookmarking works at any level. If there are specific insights or types of data you always want to pull, save those prompts to your Insights agent. The next time you open Insights at the brand level, your saved prompts will automatically appear in the bookmarked area for quick access.


Create an experience with branching logic

  1. Open your Experience in the Editor.

  2. Select the purple AI Builder Agent icon in the top-right of the editor.

  3. Type your branching instructions into the text box or upload images of your configuration.

  4. Review the updates in the Builder Map.


AI-Driven design recommendations

AI-Driven Design Recommendations help you choose a polished, on-brand look for your experience before it’s created, removing guesswork around layouts, colors, and imagery. The AI Builder Agent generates multiple design options so you can confidently move forward with a creative direction that fits your brand.

When to use AI-Driven design recommendations

When creating an experience with the AI Builder Agent, the agent will:

  • Generate design options for your experience

  • Apply layout, color, typography, and imagery styles based on your input

  • Optionally pull brand styles from your website

  • Allow you to iterate on designs using natural language before entering the Editor

Create an experience with AI design recommendations

  1. Navigate to the Experience Library.

  2. Select the purple AI Builder Agent icon in the top-right corner.

  3. Describe the experience you want to create
    You can include details such as:

    • Tone (e.g., playful, premium, minimal)

    • Objectives (e.g., lead capture, product matching)

    • Colors or brand preferences

    Example:

    “Create a product finder with a modern, bold design focused on lead capture.”

  4. (Optional) Provide your website URL
    If you include a website, the agent can automatically pull brand elements such as colors, fonts, and logos to inform the designs.

  5. Review the generated design recommendations
    The agent presents three visual design options directly in the conversation, allowing you to preview how your experience could look before it’s built.

  6. Iterate on designs using natural language

  7. Select a design to continue
    Once you choose a design, confirm your selection.

  8. Enter the Editor with your selected design applied
    Your experience is created and opened in the Builder with the chosen design already in place.


Next steps

  • Once you’ve built and launched your Experience with the AI Builder Agent, you can take the next step by uncovering performance insights using the AI Insights Agent.


FAQ

Can I see a history of changes?

  • Your conversation history is stored per session only. When you log out, your chat history resets. Your conversations are private to you and not visible to teammates.

What if I don’t like what the agent created?

  • You can: Click Undo at the bottom of the editor to revert any changes OR use the thumbs-down icon to provide feedback – our team reviews this to improve future results.

Can I save my favorite prompts for later?

  • Absolutely. Use Prompt Bookmarking to save any effective prompt for quick reuse. Bookmarked prompts are tied to a specific agent but can be accessed across brands for faster workflows.

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