Segment insights in Experiences by Jebbit is a powerful tool that allows you to delve deeper into your audience data. By analyzing specific segments, you can uncover valuable insights into consumer behaviors, preferences, and tendencies. This feature enables you to answer targeted questions.
Before you begin
Ensure you have created segments based on relevant attributes within your experiences.
Collected sufficient data through your experiences to populate the segments meaningfully.
Access segment insights
Navigate to Attributes > Audience Insights from section in the main navigation.
Select the desired segment from the dropdown menu located in the top-left corner of the page.
The page will update to display data pertaining to users who fit the selected segment.
This feature enables you to answer targeted questions such as, "Which activities are Ford owners most likely to participate in?" or "What accommodations do seasoned vacationers prefer?"
Next steps
Consider integrating the insights into your marketing strategies to enhance personalization.
FAQ
How can I activate the Segment data that I'm collecting through Experiences by Jebbit?
There are a couple of ways that you can activate the data that you are collecting through your experiences:
Use one of Experiences by Jebbit pre-built or custom integrations to send your collected data directly to your CRM, DMP, or other marketing platform to quickly start remarketing to consumers.
Export segments to .csv files so that you no longer have to sort through all experiences that capture data relevant to that segment.