Experience Templates help you launch interactive experiences faster by providing pre-built layouts, screens, and functionality that you can customize for your brand and campaign.

Whether you're creating a product finder, trivia quiz, sweepstakes, landing page, or live poll, every template follows the same general setup process. This guide walks through the common steps you'll take before publishing your experience.

To create a new experience:

The platform creates a new experience using the template structure and your selected branding (if applicable).

Tip: Applying a Style Guide during creation saves time and ensures consistent branding across all of your experiences.

If you applied a Style Guide during creation, your branding is already in place. If not, you can update the experience manually at any time.

To apply branding manually:

Review and update:

Best Practice: Apply your branding before updating content, logic, or recommendations. It's easier to visualize the finished experience once your design is in place. Review Style Guide Overview and Design Specifications for more details and instructions.

Each template includes editable placeholder content designed to help you get started quickly.

Depending on the template you've selected, you may customize:

Refer to your template-specific article for instructions on configuring features unique to that template.

Many templates include a Lead Capture screen to collect customer information before displaying results or completing the experience.

Review and update the following:

Select the information you want to collect, such as:

Update all consent language to meet your organization's legal and compliance requirements.

Examples include:

Verify that all links point to the correct destinations, including:

💡 Tip: Review what fields you can add to a lead capture screen with this article.

Before publishing, complete a full testing pass to verify that every part of the experience works as expected. From the Builder Map, click Preview.

Review:

Run multiple test scenarios to ensure:

Best Practice: Test both expected user journeys and edge cases to ensure every visitor has a complete experience.

Once testing is complete, your experience is ready to publish and generate launch links by toggling to the launch section from the Builder Map.

Before launching, review:

For additional guidance, see:

Launching your experience is just the beginning.

Monitor performance and continue improving your experience by:

Small improvements over time can significantly increase engagement, lead quality, and conversions.