Overview
This template is designed for content discovery and does not use scoring or outcome logic. Users browse through each catalog page, can click to learn more or shop featured products, then complete a lead capture form before reaching the thank you screen.
Preview Experience: Lookbook Template
Template Includes
Introduction Screen
Four Lookbook Pages
Lead Capture Screen
Thank You Screen
Creating an Experience from This Template
To launch this template:
Navigate to Builder → Template Gallery.
Locate the template in the Lookbook section in the template gallery.
Hover over the template and select Use Template.
Enter a name for your experience.
(Recommended) Apply your Style Guide to automatically brand the experience.
Click Create.
The platform will generate a new experience using the template structure and selected branding.
Once created, you can customize the content, design, and recommendation logic to fit your specific use case.
💡 Tip: We recommend creating and applying a Style Guide before launching templates to streamline setup and maintain consistent branding across experiences.
Step 1: Apply Your Brand Styling
The first step is to replace the template branding with your own. If your Style Guide is already created, this will happen automatically during template creation.
Review and update:
Colors
Fonts
Logos
Background Images
Buttons
Imagery
Applying your branding first makes it easier to visualize the final experience as you customize content and recommendations.
Haven't created a Style Guide yet?
No problem. You can still apply your branding directly within the experience.
From the Builder Map, select the Design icon in the toolbar.
The Experience Style Guide modal will open
Update your colors, fonts, logos, buttons, and imagery.
Click Apply to update all screens.
Recommended Action
Complete all branding updates before modifying copy, logic, or outcomes. Applying your style guide first makes it easier to visualize the final experience before updating content. Review Style Guide Overview for more details and instructions.
Step 2: Update the Introduction Screen
The Introduction Screen welcomes visitors and explains what they'll explore.
Review and update:
Headline – Introduce your collection or campaign.
Body Text – Add optional context or promotional messaging.
Button Text – Update the call-to-action that begins the experience.
Background Image or Video – Replace with your branded creative.
Step 3: Update the Lookbook Pages
Each Lookbook page highlights a product, collection, promotion, or educational topic. Users can browse each page at their own pace before continuing through the experience.
Review and update:
Images or Videos – Replace with your own product photography, GIFs, or videos.
Headline – Add the product or collection name.
Description – Update the supporting copy.
Call-to-Action Button – Customize the button text (for example, Shop Now, Learn More, or View Collection).
Redirect URL – Update the CTA button to link directly to the appropriate product page, collection, article, or other destination.
In the Builder Map, replace the existing URL with your own. Leave Popout Redirect enabled so the link opens in a new browser tab, allowing users to return to the lookbook and continue browsing.
Next Button – Update the button text if desired. This button advances users to the next page of the lookbook.
Note: The Lookbook template does not include scoring or branching logic. Every visitor progresses through the same series of pages.
Step 4: Configure the Lead Capture Screen
Collect visitor information before they complete the experience.
Review and update:
Form Fields
Determine which information you want to collect:
Email Address
First Name
Last Name
Phone Number
Custom Fields
Opt-In Language
Update all consent language to align with your organization's legal and compliance requirements.
Examples include:
Marketing consent language
Privacy policy references
Terms and conditions
Hyperlinks
Ensure all links point to the correct destinations:
Privacy Policy
Terms of Service
Additional compliance resources
Submit Button
Update the button text that visitors click to submit their information.
💡 Tip: Review what fields you can add to a lead capture screen with this article.
Step 4: Update the Thank You Screen
The Thank You screen confirms the submission and provides a clear next step.
Review and update:
Headline – Thank visitors for exploring your collection.
Body Text – Confirm their submission or provide additional messaging.
Button Text – Customize the final call-to-action.
Redirect URL (Optional) – Send visitors to your website, a featured collection, another experience, or any destination you'd like after they finish.
Important: Every experience should include a Thank You screen or a redirect after form submission to ensure lead capture is completed successfully.
Frequently Used Features
Redirect URLs
Link visitors directly to product pages, collections, educational resources, or any external webpage.
Rich Media
Enhance your lookbook with images, videos, or GIFs to create a more engaging browsing experience.
Step 5: Test the Experience
Before publishing, complete a full testing pass. From the Builder Map, you will click on the Preview button to test your experience.
Review:
Branding and styling
Screen content
Lead capture functionality and consent language
Popout Redirect URLs
Mobile responsiveness
Next Steps
Once testing is complete, your Lookbook Experience is ready to publish and generate launch links by toggling to the launch section from the Builder Map.
