The Sweepstakes template is a promotional experience designed to drive engagement, capture leads, and reward participants with an instant chance to win. Users are introduced to the promotion, spin a customizable prize wheel, submit their information through a lead capture form, and are routed to a winning or non-winning outcome.

This template includes:

Before configuring prizes or outcomes, we recommend first applying your brand styling and updating the experience content.

To launch this template:

The platform will generate a new experience using the template structure and selected branding.

Once created, you can customize the content, design and recommendation logic to fit your specific use case.

💡 Tip: We recommend creating and applying a Style Guide before launching templates to streamline setup and maintain consistent branding across experiences.

The first step is to replace the template branding with your own. Review the Style Guide Overview and Design Specifications for instructions.

Review and update:

No problem. You can still apply your branding directly within the experience.

Applying your style guide first makes it easier to visualize the final experience as you customize questions, responses, and outcomes.

The Introduction Screen is your opportunity to explain the promotion and encourage users to participate.

The Spinner Screen is the primary interaction in the experience. Users spin the wheel to receive a prize or promotional outcome.

Each slice of the wheel represents a possible prize or outcome.

For each segment, update:

The number of wheel segments can be increased or decreased by adding or removing segments from the spinner configuration.

Tip: Keep prize names short so they remain readable on the wheel.

Each wheel segment is associated with an outcome through branching.

To determine how often a prize is awarded:

Adjusting these values changes how frequently each prize is awarded without changing the appearance of the wheel.

You can fully customize the appearance of the wheel to match your brand.

You can update:

The Lead Capture Screen allows you to collect user information before displaying personalized results.

Determine which information you want to collect:

Update all consent language to align with your organization's legal and compliance requirements.

Examples include:

Ensure all links point to the correct destinations:

Keep forms as short as possible while still collecting the information required to support your business objectives.

💡 Tip: Review what fields you can add to a lead capture screen with this article.

The Outcome Screen is where users receive more details on the offer they matched with from the spinner screen.

💡 Tip: You'll know that you have the correct dynamic outcome elements by the distinguishing brackets arounds the element name.

On the Builder Map, the results screen can be identified by the arrow icon.

Ensure the results experience aligns with the overall purpose of the quiz and provides a clear next step for the user.

The sweepstakes template uses matching logic to match each panel from the spinner screen to an offer.

Before you can customize the outcome content, you'll need to navigate to the Outcomes section of the experience. There are two ways to access this page:

From the Builder Map, select the Outcomes icon in the toolbar. This will open the Outcomes page where you can view, add, and edit all outcome details for your experience.

If you are actively editing a screen, you can also navigate directly to Outcomes from the left-side panel. In the editor, locate and select Add Outcomes. This will take you to the same Outcomes page without needing to return to the Builder Map.

For each outcome, review and update:

The title of the persona or result.

Provide a detailed explanation of the persona and why the user was matched to it.

Upload an image that visually represents the persona.

Add a destination URL where users can continue their journey after viewing their result.

This is a required field to add. This is just the internal name that will be used for reporting and analytics.

Use the plus button or trash icon at the bottom of the screen to add or remove outcomes. You need at least 2 outcomes to access the logic page.

Best Practice: Create outcomes that feel distinct, memorable, and valuable to the user.

The spinner uses Matching Outcome Logic to determine how likely each prize or result is to be selected. Each outcome is assigned a point value (weight), with higher values increasing the likelihood that outcome is chosen.

Tip: Be sure the outcome names in Outcome Logic match the prize labels on your spinner so participants receive the correct result.

Before publishing, complete a full testing pass. From the Builder Map, you will click on the Preview button to test your experience.

Once testing is complete, your Sweepstakes Experience is ready to publish and generate launch links by toggling to the launch section from the Builder Map.