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Understand and troubleshoot exported data

Updated over a week ago

Exporting data from Experiences by Jebbit can sometimes lead to confusion when the exported values don’t align with what's displayed in the dashboard. This article explains common discrepancies, highlights best practices for interpreting export data, and provides solutions to frequently asked questions about lead counts, redacted data, and product engagement reporting.


Before you begin

Before analyzing exports or reconciling lead data:

  • Confirm which regions (EU vs. Non-EU) your exports are coming from.

  • Determine your brand's data retention policy.

  • Ensure you have access to all reporting types (Attribute Report, Event-Level Report, etc.).

  • Coordinate with your CRM team to understand data integration points, if applicable.


Export behavior & data interpretation

Understand Lead Discrepancies between dashboard and exports

The dashboard displays all completed experience submissions, including those without email addresses and duplicates. Exported data might show fewer entries due to:

  • Deduplication of repeated email addresses

  • Exclusion of "N/A" or blank responses

  • Separate exports for EU and Non-EU regions

To reconcile:

  • Merge data from both regions

  • Filter out non-response entries

  • Apply filters to isolate unique lead entries using Attribute Level Reports

  • View all submissions (including duplicates and non-captures)

  • Apply filters to isolate unique lead entries

Duplicate emails in lead counts

Every submission is counted as a lead, regardless of whether the email address was previously captured.

Interpret redirect rates over 100%

Redirect rate is calculated based on total clicks. If a single user clicks multiple CTAs or links, each action counts separately, potentially pushing the rate over 100%.


Enhance export usability

To improve usability:

  • Open CSVs in Excel or Google Sheets

  • Use filters to isolate specific outcomes

  • Build pivot tables to summarize results

Identify unique users in exports

Export an Attribute Report with these fields:

  • Client User ID

  • User Session ID

This allows identification of distinct users and sessions. Use Event-Level Reports to track session-level interactions


Understand redacted data in exports

Personal data is redacted after 12 months or according to your brand’s data retention policy. Once redacted, data is unrecoverable unless it was stored in an integrated CRM.

To maintain data access:

  • Schedule recurring exports via Report Center

  • Coordinate retention policies with your organization


Adjust time zones in exports

All CSV exports default to UTC. Use Excel to convert:

  • Save the file in Excel

  • Use a formula to shift timestamps to your local time zone (e.g., UTC+7)


Analyze product recommendations and engagement

Use the Event Level Report to track:

  • Product clicks and views

  • User interaction per product

Use the Aggregated Product Feed Data export to monitor:

  • Views: Number of times a product appeared

  • Responses: Number of clicks

  • Response Rate: Clicks divided by views


FAQ

Why can’t I see my survey responses in Jebbit?

  • If survey responses aren’t appearing, it might be because of a permissions issue. Check that your account role has the correct access rights to view responses. If not, ask an administrator to update your permissions. Once the proper access is granted, your survey responses will be visible.

How can I fix the issue with the CSV file not being delimited correctly in Excel?

  • This issue may be due to the delimiter settings. Assuming you are using Excel to access the CSV, the default delimiter might be different. Excel doesn't always assume the delimiter as a comma. To fix this, import the CSV explicitly in Excel by opening a blank Excel sheet, selecting Data > Get External Data > From Text > CSV, and choosing comma as the delimiter. Additionally, if you are on a Windows machine, go to Control Panel > Region > Additional Settings and change the "List separator" to a comma or to match your CSV.


Next steps

  • Schedule ongoing reports via the Report Center.

  • Align with your CRM and data governance teams for longer-term strategies

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