The BlueConic Experiences and BlueConic CDP integration enables a seamless, real-time data flow between BlueConic Experiences and the BlueConic (CDP). Use it to capture first-party data from your experiences and pass it directly into BlueConic profiles — whether you’re enriching profile data, collecting leads, or triggering lifecycle orchestration events.
Once connected, users can move between the BlueConic CDP and BlueConic Experiences without separate logins. The integration also adds an Experiences tab to the BlueConic navigation, so you can access your Experience Library, pull experiences into Dialogues, and activate zero-party data directly within CDP workflows.
This integration is available to customers who use both BlueConic Experiences and the BlueConic CDP.
Use cases
Personalization at Scale: Use data collected via BlueConic Experiences to refine customer segmentation and personalize marketing efforts within BlueConic and its integration partners.
Lead Nurturing: Automatically populate BlueConic with lead data collected and its 1st party data
Event Triggers: Drive lifecycle events, such as email campaigns or retargeting ads, based on real-time data updates.
Before you begin
Ensure you have active accounts with both BlueConic Experiences and BlueConic CDP.
Administrative access to configure integrations in both platforms.
Decide how your experiences will be delivered. See Delivering Experiences with BlueConic CDP for guidance on available delivery patterns.
Review the Experiences by BlueConic Connection page for instructions on how to configure the connection in BlueConic CDP.
In BlueConic you must create a first-party hostname and complete DNS verification. Only hostnames with a READY status will sync to Experiences.
Access the Connection in BlueConic
Log in to your BlueConic platform.
Navigate to the Connections tab.
Search for the BlueConic Experiences integration.
Enter a name and metadata for this connection.
Authenticate and Connect
Follow the prompts to authenticate your Experiences by BlueConic account. This step ensures secure communication between the platforms.
Map Attributes
Within the connection settings, you can map data attributes collected from BlueConic Experiences to the corresponding BlueConic profile properties.
Mapped attributes will automatically pass from BlueConice Experiences to the BlueConic CDP in real time.
Test and Activate
Once mapping is complete, test the connection by running an experience. Verify that data appears correctly in your BlueConic profiles.
Once activated, you will notice the Activation label on your BlueConic tile on the Integrations tab.
What happens after the connection is created
Once a Connection is established:
1. An “Experiences” Tab Appears in BlueConic
If your tenant has an active Connection, you’ll see an Experiences tab in the top-level navigation. Selecting this tab opens your Experience Library directly within BlueConic.
2. Single Login Across Both Platforms
When you log in through your BlueConic tenant, you automatically gain access to Experiences.
You do not need a separate login.
You do not need to manage two sessions.
Authentication happens automatically behind the scenes.
If your email does not yet exist in Experiences, a user account will be created automatically the first time you access it and you will be given Business Owner access in the Experiences platform.
Navigation between platforms
You can move between BlueConic Experiences and BlueConic CDP using the navigation.
Click Experiences in BlueConic to open your Experience Library.
Use the navigation controls to return to BlueConic.
You remain authenticated throughout your session.
If you log in directly through the standalone Experiences by BlueConic login page, you won’t see the BlueConic navigation or unified workflow. Always start your session in BlueConic.
Note: To move seamlessly between BlueConic and Experiences, you must log in through BlueConic.
Domain considerations
For optimal tracking and profile unification, it’s essential that the CDP, parent website, and BlueConic Experiences operate on the same domain. This ensures 1st-party cookies can be set and read across sessions. Unifying to a single domain simplifies integration and maximizes tracking accuracy.
When you connect a BlueConic CDP tenant to the BlueConic Experiences brand, the first-party hostnames created in BlueConic automatically generate custom domains in Experiences. This ensures that launch links and embedded iframes align with the BlueConic script.
Each time a new hostname is added in BlueConic, it is also created in BlueConic
Hostnames are sent from BlueConic CDP to BlueConic Experiences every 10 minutes once the connection is turned on.
DNS and hostname requirements
Only hostnames with a READY status in BlueConic (DNS verified) are eligible. The region is also sent the first time a hostname syncs, and again whenever the connection setup changes.
To achieve READY status:
Follow the DNS instructions displayed in the BlueConic Hostname tab.
Add the DNS record within 14 days of creating the BlueConic hostname.
After making DNS changes, allow up to 48 hours for verification to complete.
Note: For existing connections, the Save button will be active (blue) once you open the setup page after installing the latest version. Please click the Save button to ensure that the connection saves the region.
Domain configuration
Once synced, domains appear in your brand under Settings > Domain Configuration.
When running Experiences stand-alone on the BlueConic first-party hostname, make sure that the hostname is either:
Created as a new channel in BlueConic, or
Configured as an alias for an existing channel.
When creating and publishing an experience, you can then select the appropriate domain for that campaign. The selected domain will display on the Launch tab.
Control data passing on a per-campaign basis
Once the Connection is made, by default all campaigns will pass attributes and campaign data into the CDP. However, if there are certain campaigns you do not want to pass data for, you have the control to turn off sending the data. To turn off passing data, do the following:
Open the experience and open the builder map.
Click More in the tool bar.
Select ReCaptcha > BlueConic Settings.
Toggle Send attributes to BlueConic off.
Next steps
Utilize the integrated data to refine customer segmentation and personalize marketing efforts within BlueConic and its integration partners.
Drive lifecycle events based on real-time data updates.
FAQ
Do all users automatically get access to Experiences?
Yes. Once a Connection exists, all tenant users can access Experiences unless restricted by permissions.
Do I need a separate Experiences login?
No. Logging in through BlueConic provides access to both systems.
What data can I pass from BlueConic Experiences to BlueConic CDP?
You can pass any first-party data collected through BlueConic experiences, such as quiz responses, survey answers, and lead information.
How quickly does data transfer from BlueConic Experiences BlueConic CDP?
Data is transferred in real time, allowing immediate enrichment of BlueConic profiles.
Can I map multiple attributes to BlueConic profile properties?
Yes, you can map multiple attributes to corresponding profile properties in BlueConic.
Is there a limit to the number of attributes I can map?
There is no specified limit; however, it's recommended to map only necessary attributes to maintain data relevance and manageability.
What should I do if data isn't appearing in BlueConic after integration?
Ensure that the connection is activated and that attributes are correctly mapped. Test the connection by running an experience and verifying data flow.
How do I export a user’s outcome from BlueConic Experiences to BlueConic CDP?
You don’t need to manually create an outcome attribute in BlueConic Experiences. The user’s selected outcome is automatically available as a field on the BlueConic side when configuring the data mapping in a connection. Look for the field labeled something like “Jebbit Outcome” or “Outcome Name” during the export setup to map and store the value in a BlueConic profile property.