The Datorama Connector allows you to integrate Experiences by Jebbit data with Salesforce Marketing Cloud's Datorama platform. This integration enables you to unify your marketing and advertising data, providing deeper insights into user engagement post-advertisement interaction.
Before you begin
Confirm you have an active Datorama account through Salesforce Marketing Cloud.
An Experiences by Jebbit Enterprise plan.
Confirm your experience is built and ready for launch.
Jebbit sends the following metrics through the Datorama Connector:
Views
Total time spent
Number of engagements
Number of completions
Number of leads captured
Number of opt-ins
Configure the Datorama Connector
Connecting Experiences by Jebbit data to external ad campaigns necessitates configuration both on the ad platform and within Experiences by Jebbit. While this article uses Facebook Ads as an example, the Datorama Connector supports integration with other ad platforms and ESPs.
Collect the Advertising Campaign ID
Navigate to your Facebook advertising dashboard.
Select the campaign you wish to connect to the experience or create a new one.
On the campaign's detail page, click the "More Options" icon (three dots).
Locate and copy the Campaign ID from the menu.
Create a Launch Link
Navigate to your brand's workbench and select the experience you want to attach to the advertisement.
Click on Launch from within the Builder Map to access the Launch Link page.
Choose the channel you plan to launch on (e.g., Facebook) for the purpose of this article.
Click Add another launch link and paste the copied Campaign ID.
Click Save to create the new launch link.
Copy the generated URL by clicking the clipboard icon next to it.
Deploying the Campaign
Attach the newly created Jebbit launch link to your ad campaign.
Configure your campaign settings, including spend, audience, and other details.
Set the advertisement live.
Pull data into Datorama
Once the advertisement and the Jebbit experience are live, the data will be pulled into Datorama via the Jebbit Datorama Connector and the connector for your advertising platform.
Create two data streams in Datorama:
One using the Jebbit Datorama Connector.
One for your advertising platform.
Log in with the appropriate credentials for each service to ensure correct profile selection.
After setting up the data streams, data will be imported into Datorama regularly.
Analyse the data
In Datorama, create a Pivot Table.
Use the Campaign Key as the main dimension to link Jebbit and advertising data.
Select the metrics you wish to analyse, such as:
Cost
Number of impressions.
Number of views of the experience.
Total time spent on the experience.
Next steps
Monitor the integrated data within Datorama to gain insights into user engagement and campaign performance.
FAQ
Can I use platforms other than Facebook Ads with the Datorama Connector?
Yes, the Datorama Connector can be set up with other ad platforms, ESPs, etc.