The BlueConic Attribute Integration enables seamless, real-time data flow between Experiences by Jebbit and the BlueConic Customer Data Platform (CDP). This integration empowers you to capture first-party data from your experiences and pass it directly into BlueConic in real time. Whether you're enriching customer profiles, collecting leads, or triggering real-time lifecycle orchestration events, this integration simplifies your data management and activation process.
This integration is available to customers who use both Experiences by Jebbit and BlueConic. If you’re already leveraging both platforms, setting up the integration is quick and easy.
Before you begin
Ensure you have active accounts with both Experiences by Jebbit and BlueConic.
Administrative access to configure integrations in both platforms.
Review the Experiences by Jebbit Connection page for instructions on how to configure the connection in BlueConic CDP.
Use Cases
Personalization at Scale: Use data collected via Experiences by Jebbit to refine customer segmentation and personalize marketing efforts within BlueConic and its integration partners.
Lead Nurturing: Automatically populate BlueConic with lead data collected and its 1st party data
Event Triggers: Drive lifecycle events, such as email campaigns or retargeting ads, based on real-time data updates.
Set up the Experiences by Jebbit and BlueConic Connection
Access the Connection in BlueConic:
Log in to your BlueConic platform.
Navigate to the Connections tab.
Search for the Jebbit integration.
Authenticate and Connect
Follow the prompts to authenticate your Experiences by Jebbit account. This step ensures secure communication between the platforms.
Map Your Attributes
Within the connection settings, you can map data attributes collected from Jebbit to the corresponding BlueConic profile properties.
Mapped attributes will automatically pass from Jebbit to BlueConic in real time.
Test and Activate
Once mapping is complete, test the connection by running an experience. Verify that data appears correctly in your BlueConic profiles.
Once activated, you will notice the Activation label on your BlueConic tile on the Integrations tab.
Control data passing on a per campaign basis
Once the Connection is made, by default all campaigns will pass attributes and campaign data into the CDP. However, if there are certain campaigns you do not want to pass data for, you have the control to turn off sending the data. To turn off passing data, do the following:
Open the experience and open the builder map.
Click More in the tool bar.
Select ReCaptcha > BlueConic Settings.
Toggle Send attributes to BlueConic off.
Next steps
Utilize the integrated data to refine customer segmentation and personalize marketing efforts within BlueConic and its integration partners.
Drive lifecycle events based on real-time data updates.
FAQ
What data can I pass from Experiences by Jebbit to BlueConic?
You can pass any first-party data collected through Jebbit experiences, such as quiz responses, survey answers, and lead information.
How quickly does data transfer from Experiences by Jebbit to BlueConic?
Data is transferred in real time, allowing immediate enrichment of BlueConic profiles.
Can I map multiple attributes to BlueConic profile properties?
Yes, you can map multiple attributes to corresponding profile properties in BlueConic.
Is there a limit to the number of attributes I can map?
There is no specified limit; however, it's recommended to map only necessary attributes to maintain data relevance and manageability.
What should I do if data isn't appearing in BlueConic after integration?
Ensure that the connection is activated and that attributes are correctly mapped. Test the connection by running an experience and verifying data flow.