Channel Analytics in Experiences by Jebbit enables you to assess the performance of your experiences across various channels. By analyzing data from all launch URLs created for each unique channel, you can gain granular insights into user engagement and conversion metrics.
Before you begin
Ensure that you have created launch links across all intended channels.
Familiarize yourself with the reporting features within the platform.
Access channel analytics
Navigate to Reporting > Experience Analytics.
Select the desired experience.
Click on Channel Analytics.
Understanding the dashboard
Default View: A line graph displaying the number of views over the active duration of the experience.
Metric Selection: Use the dropdown menu to switch between different metrics such as Users Engaged, Lead Captures, and Completions.
Top Channel Performance: View a percentage breakdown of top channel performance across four parameters, Views, Lead Capture, Engagement, and Responses represented through bar graphs and pie charts.
Detailed Metrics: Scroll down to access a comprehensive table detailing nine key performance indicators for each channel and sub-channel (different launch links created for a channel).
Next steps
Identify channels with the highest engagement and consider allocating more resources to those.
Regularly monitor Channel Analytics to adjust your campaign strategy based on real-time performance.
Export data for further analysis or to share with stakeholders.
FAQ
What does “Other” mean in Channel Analytics source traffic?
When Jebbit assigns a user session to a Channel, it matches the URL parameters (
LandJC) to the URLs you’ve set up in the platform. If there’s a match, the session is tied to the correct Channel. If no match is found, the session is labeled as “Other.” This usually happens because:The browser stripped the URL parameters (outside of Jebbit’s control).
The experience was launched on a URL not created in the platform (uncommon but possible).
To investigate further, try exporting the referral URL report from the Channel Analytics page. If a browser provides the page the user was on before the experience, that referral URL may help identify the original traffic source—even if the session was marked as “Other.”