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Integrations UID cheat sheet

Updated over a month ago

The Integrations UID Cheat Sheet in Experiences by Jebbit provides a reference for all integration field values (Unique Identifiers or UIDs) required to ensure smooth data transfer between Experiences by Jebbit and third-party platforms. Each integration typically uses a specific UID key to uniquely identify users and track their data across systems.

This resource is essential for connecting experiences to external systems such as CRMs, email platforms, or analytics tools, ensuring accurate and consistent data exchange.

Before you begin

  • Confirm that your organization has active integrations set up between Experiences by Jebbit and any third-party platforms.

  • Gather a list of platforms you plan to pass data into from your experiences.


Integration UID reference list

Integration Name

Tag/Variable

Acoustic

%%Email%%

Attentive

{{subscriber.email}}

Cordial

{$contact.channels.email.address}

Sailthru

{email}

Salesforce Marketing Cloud

%%emailaddr%%

Iterable

{{email}}

Klaviyo

##{{ email }}

Listrak

#Listrak\Email#

Mailchimp

*|EMAIL|*

Braze

{{${email_address}}}

HubSpot

##{{contact.email}}

Marketo

##{{lead.Email Address}}

Ometria

{{ profile.email }}
{{ profile.customer_id }}

Retention Science

{{ email }}

Salesforce Sales Cloud

{{!Contact.Id}}
{{!Lead.Id}}

Segment

userId

You may need to work with your CRM to determine which tag you will need to use to capture the UID value dynamically.


Next steps

  • Confirm the correct UID is being captured during test runs of your experience.

  • Check your integration logs to verify that data is being passed with the correct UID values.


FAQ

What happens if the UID is missing in the data passed?

  • Most integrations will fail or not match user data correctly. Always make sure the UID field is properly mapped and populated.

Is the UID case-sensitive?

  • Use the exact field name and format specified.

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