Email Performance Insights in Experiences by Jebbit provide a comprehensive overview of your campaign's performance. By scheduling regular reports, you can monitor key metrics and make informed decisions to optimize your email marketing strategies.
Before you begin
Ensure you have the necessary permissions to schedule reports.
Familiarize yourself with the campaigns you wish to monitor to interpret the insights effectively.
Schedule an Email Performance report
From the main navigation, go to Reporting > Report Center.
Select Schedule a New Report.
Select Performance Report from the list of available reports.
To Customize Report Settings:
Name your report.
Choose the frequency of the report: Weekly or Monthly.
Specify the recipients by entering their email addresses.
Select experiences to be passed.
Select the data to be passed, Non-EU or
Both Non EU & EU (this option will create two separate files).
Adjust any additional settings as needed to tailor the report to your requirements.
After configuring the settings, choose whether to Save for Later or Schedule. The recipients will start receiving the reports based on the defined schedule.
Once your report has been created, it will then appear in the reports center. You can choose to add, edit, or delete reports from here by clicking on the pencil icon.
Understanding the Performance Report
The Performance Report includes the following metrics:
Views: The number of times an experience loads at least 50% of pixels on screen for at least one (1) continuous second.
Users Engaged: The number of times users have continued beyond the first screen in an experience. Screens that split the first screen based on data (A/B tests, device type, URL parameters, etc.) are not counted towards user's engaged.
Completions: The number of times an experience was completed by a user. Completions are measured in one of two ways:
The user makes it to a lead capture screen (no need to submit).
When there is no lead capture screen, the user reaches the final screen of content.
Leads: The number of times users have completed a lead capture form in an experience by entering a declared data point such as email or phone number. Lead capture screens can be added from the screen library or manually marked by experience creators.
Website Redirects: The number of times users have been redirected to an external webpage from an experience.
These metrics provide actionable insight into how your experiences are performing and where there may be opportunities to optimize.
Example report view
Next steps
Review the metrics to understand recipient engagement and campaign performance.
Use the insights to refine your experience structure, messaging, and CTAs.
FAQ
Can I edit the report schedule after setting it up?
Yes, navigate to the Report Center, select the scheduled report, and modify the settings as needed.
Can I add or remove recipients from the report distribution list?
Yes, you can update the recipient list by editing the scheduled report in the Report Center.
Is it possible to receive reports in formats other than email?
Currently, reports are only delivered via email.