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Setup & Launch Guide: Full Image Product Match

The Full Image Options template is a visually immersive quiz where users select from full-screen image cards. Each choice contributes points toward an outcome, making it ideal for product finders and personality quizzes where visuals drive engagement.

Overview

The Full Image Options template is a quiz experience where each answer option is displayed as a full-screen visual card. Users scroll vertically through large, immersive options and select the one that best matches them. Each selection contributes points toward an outcome, and at the end of the experience the user is matched to the outcome with the highest score.

This format works particularly well for product finders and personality quizzes — where the visual presentation of an option is as important as the label.

Preview Experience: Full Image Product Match

This template includes:

  • Intro Screen — introduces the experience and invites users to start

  • Question Screens (Q1, Q2, and more) — each displays full-screen image options for the user to choose from

  • Outcome Screen — displays the matched result, dynamically populated from the Outcome panel

  • Outcome Logic — matching logic that maps each answer to one or more outcomes via point scoring

Before configuring logic or content, we recommend first applying your brand styling and updating the experience copy.


When to Use This Template

This template is ideal for:

  • Product finders where visuals drive the decision — let users pick what appeals to them

  • Personality quizzes where image-based choices feel more natural than text buttons

  • Brand or lifestyle matching experiences that use rich photography or illustration

  • Category or routine builders where each option represents a product type or behavior

  • Campaigns where high visual impact is a priority

Common Business Goals

  • Product Discovery

  • Lead Generation

  • Audience Segmentation

  • Engagement

  • Data Collection

Example Use Cases

  • Beauty / Haircare: match users to their ideal routine by having them pick products they recognize

  • Retail / Ecommerce: guide users to a product category through lifestyle or aesthetic image choices

  • CPG: build a usage profile by having users select the product formats they prefer


Template Structure

This experience contains the following screens and components:

Component

Purpose

Screen 1 — Intro Screen

Introduces the experience, explains the value, and invites the user to start.

Screen 2 — Q1 (Question 1)

Displays 3 full-screen image options. The user scrolls and selects one. The selection is linked to outcomes via the Outcome Logic panel.

Screen 3 — Q2 (Question 2)

Displays 3 full-screen image options. Same interaction as Q1. Additional questions can be added following the same pattern.

Screen 4 — Outcome Screen

Displays the matched outcome. All content on this screen — heading, image, description — is dynamically populated from the Outcome panel, not the screen editor.

Understanding how these pieces work together will make customization easier.


Step 1: Apply Your Brand Styling

The first step is to replace the template branding with your own. Review the Style Guide Overview and Design Specifications for instructions.

Review and update:

  • Colors — page backgrounds and card background colors

  • Fonts — headline and body text styles

  • Logo — replace the BlueConic logo at the top with your own brand logo

  • Background — each screen supports a custom background color, gradient, or image

  • Product images — the full-screen option images on each question screen

Haven't created a Style Guide yet?

No problem. You can still apply your branding directly within the experience.

  1. From the Builder Map, select the Design icon in the toolbar.

  2. The Experience Style Guide modal will open.

  3. Update your colors, fonts, logos, buttons, and imagery by clicking into each element and updating use the left side panel tools.

  4. Click Apply to update all screens.

Recommended Action

Complete all branding updates before modifying copy, logic, or outcomes. Applying your style guide first makes it easier to visualize the final experience before updating content.


Step 2: Customize the Introduction Screen

The introduction screen should clearly communicate what users will do and what they will receive at the end of the experience.

Review and Update

  • Headline — communicate what the user will build, discover, or find

  • Supporting copy — describe the value exchange (e.g., "Answer 3 questions, get your perfect match")

  • CTA button text — use action-oriented language (e.g., "Let's Go", "Start", "Find My Match")

Best Practice

Set expectations upfront: tell users how many questions there are and what they will receive. A subtitle like "3 choices · 1 perfect match" is a simple, effective formula that reduces drop-off.


Step 3: Update Questions and Answer Options

Each question screen displays 3 full-screen image cards. The user scrolls vertically through the options and taps or clicks to select one. Only one selection is allowed per screen, and the choice is passed to the Outcome Logic for scoring.

✅ YOU CAN EDIT (Q1 and Q2):

  • Product images: the 3 visuals can be replaced with any image — product photos, illustrations, icons, or branded visuals.

  • Product names: the label displayed on each card (e.g., "Hydrating Shampoo", "Repair Mask", "Nourishing Oil") — fully editable.

  • Card background colors: each of the 3 product cards has its own background color that can be customized to match your brand palette.

  • Selection logic: only one product can be selected per screen. The choice is linked to the outcome via the Outcome panel.

Adding More Options Per Question

Each question screen supports more than 3 options. You can add additional option cards directly from the screen editor and they will adapt automatically to fill the available screen space. There is no fixed limit on the number of options per screen.

  • Select the container that contains the image buttons. Once selected there will be a blue box around the image buttons.

  • Click the blue + button at the bottom of the container to open the component menu.

  • Select Image Button to add a new option.

  • Once the new image button is added, update the image and button label to match your content.

Adding More Questions

This template includes 2 question screens by default. You can add more question screens following the same full-image options layout. Each new screen automatically adapts to the same format — any number of options can be added and they will fill the screen proportionally.

Tip: Use this same method for adding a lead capture screen. Instead of copy in the dropdown menu select add screen.

Considerations

When designing your questions, think about:

  • Visual clarity — each image should clearly represent the option it describes

  • Option parity — use images of consistent style and quality across all cards in a question

  • Answer-to-outcome alignment — each answer choice will be mapped in the Outcome Logic panel; plan your options with the intended outcomes in mind before building

Best Practice

Keep question screens focused on a single decision. In a product finder, each question should represent a distinct product category or preference dimension. Avoid options that overlap in meaning — clean distinctions make the outcome logic easier to configure and the results more meaningful to users.


Step 6: Configure Results and Outcomes

The Outcome Screen displays the matched result to the user. All content on this screen — heading, image, description, and CTA — is managed from the Outcome panel, not the screen editor. The screen itself uses dynamic placeholders that are automatically populated at runtime.

✅ YOU CAN EDIT (from the Outcome panel):

  • Title, Description, Outcome URL, and Outcome Image: all of these fields — including the image displayed on the outcome screen — are managed directly from the Outcome page, not from the screen editor.

  • Outcome logic: the rules that determine which outcome is shown to each user (based on their product selections) can be modified from the Outcome panel.

  • CTA button text: editable label (e.g., "SHOP MY ROUTINE", "ADD TO CART", "DISCOVER MORE", "CLAIM OFFER").

  • CTA button color: can be changed to match your brand.

Managing Outcomes

This template includes 3 pre-built outcomes as examples. To view and edit them, navigate to Add Outcomes in the left panel.

Each outcome entry includes:

  • Outcome Name — internal identifier used in the logic panel

  • Heading Name — the title displayed to the user on the outcome screen

  • Outcome Image — the image displayed on the outcome screen

  • Outcome Description — the supporting text shown below the image

  • URL — the destination users are sent to when they click the CTA

You can rename these outcomes, replace their content, add new outcomes, or remove existing ones to match your own product or persona structure.

Review and Update

  • Outcome names and headings

  • Outcome images

  • Outcome descriptions

  • Redirect URLs

  • CTA button text and color on the Outcome Screen

Best Practice

Ensure every outcome provides a meaningful next step. The CTA URL should send users directly to a relevant product page, category, or offer — not a generic homepage. A well-matched result with a clear CTA is the most important conversion moment in the experience.


Step 7: Configure Logic

Logic Type: Matching (Points-Based)

How It Works

This template uses Matching logic. Each answer choice on each question screen is assigned a point value for each outcome. At the end of the experience, the outcome with the highest total points is shown to the user.

For example, in this template:

  • On Q1, selecting "Hydrating Shampoo" awards 1 point to THE NOURISHER

  • On Q1, selecting "Repair Mask" awards 1 point to THE BOLD STYLIST

  • On Q1, selecting "Nourishing Oil" awards 1 point to THE EFFORTLESS TYPE

  • On Q2, selecting "Hair Dryer" awards 1 point to THE NOURISHER

  • On Q2, selecting "Curling Iron" awards 1 point to THE BOLD STYLIST

  • On Q2, selecting "Hair Accessories" awards 1 point to THE EFFORTLESS TYPE

A user who selects "Hydrating Shampoo" on Q1 and "Hair Dryer" on Q2 will accumulate 2 points toward THE NOURISHER and be matched to that outcome.

Configuration Steps

  • Navigate to Outcome Logic in the left panel

  • Confirm the logic type is set to Matching

  • For each question, assign point values to each answer option across all outcomes

  • Each answer should award points to at least one outcome — typically 1 point per intended match

  • Save and validate using the Outcome Validator toggle

Logic Considerations

  • Point values do not need to be equal — you can assign higher weights to certain answers if some questions are more decisive than others

  • An answer can contribute points to more than one outcome if appropriate

  • If two outcomes tie, the platform will apply a tiebreaker rule — review the platform documentation for tiebreaker behavior

  • The Outcome Validator (top right of the Logic panel) helps confirm that every possible answer combination leads to a valid outcome

Best Practice

Map your answer-to-outcome logic before building the experience. A simple spreadsheet with questions in rows and outcomes in columns makes it easy to plan point assignments before entering them in the platform. This avoids logic errors and makes it faster to reconfigure if outcomes change.


Step 8: Test the Experience

Before publishing, complete a full testing pass to ensure everything works as expected. Use the Full Screen Preview option to test your experience.

Review

  • Branding and styling across all screens

  • Content updates (headlines, descriptions, option labels, CTA text)

  • Full-image option display on both desktop and mobile

  • Outcome routing — verify that each answer combination routes to the correct outcome

  • Outcome content — confirm the heading, image, description, and URL are correct for each outcome

  • Lead capture functionality (if added)

  • Legal and compliance language

  • Mobile responsiveness

Test Scenarios

Run multiple test scenarios to verify:

  • Selecting options that should lead to the correct outcome based on the responses selected

  • The CTA on each outcome screen links to the correct URL

  • The outcome image, heading, and description display correctly for each result

Best Practice

Test every possible outcome path before publishing. With 2 questions and 3 options each, there are 9 possible answer combinations — run all of them to confirm correct routing. Use the Outcome Validator in the Logic panel as a first check, then verify visually in Preview mode.


Next Steps

Once testing is complete, your experience is ready to publish generate launch links.

Continue optimizing by:

  • Reviewing outcome distribution in the Analytics panel to understand which results users are matching to most

  • Refining logic weights if one outcome is being matched significantly more or less than expected

  • A/B testing different product images to see which options drive higher engagement

  • Adding a lead capture screen to collect emails before revealing the outcome

  • Updating outcome CTA URLs to point to specific product pages or promotional offers

For additional assistance, refer to the platform documentation or contact your support team.


Frequently Asked Questions

How does this template determine which outcome to show?

Each answer choice is assigned a point value for each outcome in the Outcome Logic panel. The user is matched to the outcome with the highest total points based on their selections across all question screens.

Can I add more questions?

Yes. You can add additional question screens following the same full-image options format. Each new screen should be mapped in the Outcome Logic panel so that its answers contribute to the scoring.

Can I add more than 3 options per question?

Yes. You can add additional option cards to any question screen directly from the screen editor. The options will adapt automatically to fill the available screen space. There is no fixed limit on the number of options per screen.

Can I add more outcomes?

Yes. Navigate to Add Outcomes in the left panel and use the + button to add a new outcome entry. Then update the Outcome Logic panel to include the new outcome in your scoring map.

Can I modify the lead capture form?

A lead capture screen is not included by default but can be added between the last question screen and the outcome screen. Once added, you can customize it with any combination of standard and custom form fields.

Why can't I edit the outcome content directly on the Outcome Screen?

The Outcome Screen uses dynamic placeholders that are populated at runtime based on which outcome the user is matched to. All outcome content — heading, image, description, and URL — is managed from the Outcome panel. This allows a single screen to display different content for different users without duplicating screens.

Can I change the design?

Yes. Background colors, card background colors, fonts, logos, and button colors are all editable. The full-image option layout itself is a core structural element of this template and is not intended to be changed to a different button style.

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