By using the Outcome Name column in your DPF sheet, you can control which types of products appear in recommendations based on how users respond to questions. When you have multiple product categories, this feature ensures users only see relevant products tied to their preferences or answers. It enhances personalization and improves the overall user experience by aligning DPF results with your outcome logic.
Before you begin
Make sure you’ve completed the following steps:
Determined your outcome and logic strategy for your experience.
Add standard outcomes to the dynamic product feed
Create standard outcomes
Via the Builder Map, select Outcomes or in the Editor select Add Outcomes.
In the Add Outcomes page, create outcome options that reflect your product categories (e.g., "Gloss," "Foundation," "Mascara").
Select Outcome Logic on the left hand side modal. Apply outcome logic by mapping each product category to the user's response to your quiz or survey.
Click Save.
Download your DPF sheet
Via the Builder Map, select Product Feed.
Select Attach Feed.
Select Create New Feed.
Click Add New Feed.
Name your feed.
Select Download blank template. Confirm it has been downloaded successfully.
Once downloaded, type in the Outcome Name that you want associated with each product via the feed.
Add outcome names to products
Via the Builder Map, select Product Feed.
For each product in the feed, enter the matching outcome name in the
Outcome Namecolumn. The name must exactly match the text used in your Outcome configuration in the Builder.Click Save.
When end-users are matched with products, only products associated with the outcome will appear.
Next steps
Preview the experience and confirm that the recommended products align with the associated outcome category.
Once confirmed that everything is working as expected, publish your experience.
FAQ
What is the difference between using categories and using outcomes?
Categories cannot be used for filtration logic when setting up your DPF, while outcomes can. Meaning, when you assign an utcome to a product in the DPF, (by typing in the Outcome Name under the ‘Outcome Name’ column), you can then filter by that Outcome Name. It allows you to exclude all products that do not fit within that Outcome Name. Categories are not filtering logic, but rather a front-end placeholder, that comes with design controls. You can read more about categories here.