Parent Reporting in Experiences by Jebbit allows you to view performance data across all your brands in one centralized place. This feature is critical for organizations that manage multiple brands and need to analyze insights holistically or drill down by region, category, or campaign. With Parent Reporting, you can aggregate and filter campaign metrics using customizable tags, helping you better understand and act on your brand-level performance.
Before you begin
Ensure you have access to a Parent Account. If not, contact your Customer Success Manager or the Support Team.
Confirm which brand accounts (child businesses) you want to link to the parent account.
Set up and configure parent reporting
Access Parent Account Setup
In the top-right corner of the platform, click your brand name to open the dropdown menu.
Select Parent Account Setup.
Click Add Child Business.
From the list, select all child brand accounts you have access to. These will be added under your Parent Account.
Once added, you can start viewing consolidated reporting for each brand individually or in aggregate
Tag your brands for aggregated reporting
Go to Settings > Brand Settings in each child account.
Scroll to the Reporting Structure section at the bottom.
Assign values for:
Brand
Region (e.g., North America, LATAM, Europe)
Category (e.g., Pet Care, Nutrition, Water)
Division
Click Save to update the tagging structure.
These tags populate within Parent Reporting and allow for powerful filtering and segmentation.
Use parent reporting filters and views
In the Parent Reporting section, view metrics in two ways:
Aggregate view: See totals by Region, Brand, Category, and Division.
Breakdown view: Drill into specific campaigns or filter by brand-level performance.
Click a campaign to open a preview or link directly to the campaign details.
Use filters at the top of the page to combine different views (e.g., Region + Brand).
Example use case: View total campaign views for North America across all brands, then filter further to see just the Purina brand’s performance in LATAM.
FAQ
What type of data can I get with a parent reporting account?
In a parent reporting account, you can view the data in the following ways:
View aggregated data across all of your brands.
Analyze the breakdown of your brands and campaigns with easy access to link out or preview.
Slice and dice the data by Region, Division, Category and Brand.